This case study is written by LinkPoint360 Partner, Focus, highlighting our partnership and success with a mutual customer.



ALMAG Aluminum is a leading manufacturer that designs, extrudes, fabricates, and finishes custom aluminum parts for a variety of industries. In 2007, ALMAG decided to implement Salesforce with the help of Focus. Focus completed an initial implementation including design, build, data migration, and training.

Focus took the ongoing monthly responsibility for continuously improving Salesforce. This included rolling out new features and apps, support and training for new and existing users, reporting, driving and motivating usage, and management reviews.



By 2010, ALMAG’s sales, marketing, and customer teams were using and valuing Salesforce as their everyday tool and had upgraded to Outlook 2010.

Salesforce did not offer a plugin to support Outlook 2010 at the time. All ALMAG staff were using Outlook 2010 while only the sales and marketing teams used Salesforce. Users needed a tool that would allow them to live in both Salesforce and Outlook seamlessly. The teams found themselves at a crossroads to either downgrade their version of Outlook or look for an integration app. Time and momentum were being lost, and users needed a way to sync between Outlook and Salesforce.



After evaluating several different solution providers, Focus selected LinkPoint Connect as their Outlook integration solution for Salesforce and recommended the software to the ALMAG team.



Immediately after implementation, ALMAG’s team experienced increased productivity and visibility with LinkPoint Connect’s email integration features.

ALMAG experienced so many benefits that even as other solutions came to market to address Outlook email integration for Salesforce, the ALMAG team decided to remain LinkPoint Connect users. The reliable integration and many time-saving benefits were key to this decision.


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About the Writer: Focus is your ongoing partner for Salesforce management. We take ownership and responsibility for all things a full-time, in-house CRM Manager would do working in a larger B2B organization – but at a cost every company can afford. Learn more about Focus.