How Artificial Intelligence (AI) Will Change the Way You Use Salesforce

Artificial Intelligence (AI) is rapidly transforming various industries and revolutionizing business processes, and Salesforce, one of the pioneering CRM platforms, is at the forefront of embracing this cutting-edge technology. In this article, we will explore the impact of AI on Salesforce, highlighting its potential and analyzing its future. Understanding AI AI, in simple terms, refers […]

How to Organize Customer Data in a CRM

Properly knowing how to organize data from your customers is critical for the success of any business. The ability to access accurate and up-to-date information about their consumers allows companies to personalize marketing efforts, target sales strategies, and provide exceptional service. To achieve this level of organization, many businesses turn to Customer Relationship Management (CRM) […]

What’s With the Original SFO and Why Are So Many People Still Using It?

On a recent webinar held by LinkPoint360, more than half the organizations present said they were still using the original Salesforce for Outlook. Those organizations also said they planned to stick with SFO until it’s sunsetted in 2023, forgoing migrations to other tools such as Lightning Sync, EAC or Outlook Integration.  That’s impressive customer retention, […]

9 Reasons to Consider LinkPoint GoLive

One of the greatest challenges of using new software is getting through the implementation process. Because employees need to get up to speed with the new software, productivity temporarily declines as everyone adjusts to a new way of doing things. Inadequate training, poor after-sales support and concerns about data integrity are just a few of […]

11 Ways CRM Solutions Can Impact Your Sales Process

Your customer relationship management (CRM) system is designed to organize and track your contacts and relationship with your customers, but it can do far more. In the hands of your sales team, your CRM can provide insight into your customers, turn prospects into customers, increase your sales team’s productivity and boost your sales. Take a […]

Can I Use Outlook as a CRM?

As a business owner, you realize your salespeople send plenty of emails. For many, it’s the primary communication medium used for drumming up new leads and communicating with prospects. And it’s a big part of their day: salespeople average 13 hours per week working on email. Of course, effective selling involves a lot more than […]

5 Ways LinkPoint360 Helps Achieve Maximum CRM Productivity

For most salespeople, email is the preferred channel for communication. As a marketing tool, it’s indispensable for contacting prospects, following up leads and nurturing your current customers. And while companies spend small fortunes on social media campaigns, a study by McKinsey shows that email alone is nearly 40 times more effective than Facebook and Twitter […]

11 Benefits of CRM Integration

Customer relationship management is one of the keys to success for any organization. CRM helps you better manage interactions with customers, making it possible to improve business relationships and retain your most valuable customers for as long as possible. When you combine CRM with other tools, such as email, calendar software and social media, it’s […]

9 Reasons to Start Your LinkPoint360 Free Trial Today

Third-party integrations make it easier to use CRM software and ERP systems, helping you streamline inefficient processes and maximize productivity. LinkPoint360 offers LinkPoint Connect for Salesforce and LinkPoint Connect for Microsoft Dynamics, tools that can help you customize your system to ensure it meets the needs of everyone in your organization. Both tools offer a […]

What Is CRM Integration?

CRM integration literally refers to the integration of other apps and technologies with a customer relationship management tool such as Salesforce and Microsoft Dynamics. Find out more about CRM integration below, including what types of technologies you can integrate and why you might want to do so. What Is CRM Integration? — A Slightly More […]

The Disadvantages of Salesforce Automation

These days, organizations sitting at the intersection of business and technology need to move fast to stay relevant. With the rapid proliferation of cloud technologies, for example, it often seems like a constant scramble to implement the latest and greatest features just to keep up. Of course, with all of these added systems, we often […]

The Perils of Best Practices

I have a pretty unique role with LinkPoint360, and one of the more interesting aspects of my job is to work directly with customers to help them get the most out of their software. Daily, weekly, monthly I’m on calls, webinars, and even in exhibit booths talking about how our software solutions can make it quicker […]