11 CRM Metrics You Should Be Monitoring

11 CRM Metrics You Should Be Monitoring Customer relationship management (CRM) metrics are essential for businesses aiming to optimize their customer interactions and enhance overall performance. By monitoring these metrics, companies can make informed decisions, tailor marketing strategies, and improve customer satisfaction. Effective use of these metrics can lead to better decision-making, optimized marketing strategies, […]

43 Need-to-Know CRM Statistics for 2024

In 2024, Customer Relationship Management (CRM) will be more important than ever. CRM integration helps firms of all sizes increase their revenue, provide better customer service, and maximize productivity. The right CRM solution also increases the reliability of internal reports, making it easier to identify critical business trends. Many companies want to take advantage of […]

7 CRM Tips for Improved Customer Relationships

Optimizing your customer relationship management strategy is crucial in today’s business landscape. A well-crafted CRM strategy is the backbone of your customer interactions, enabling you to effectively understand and cater to their needs. By optimizing this strategy, you can streamline your operations, enhance customer satisfaction, and boost your bottom line. It empowers you to attract […]

Top 10 Salesforce Tips and Tricks to Increase CRM Productivity

In today’s fast-paced business environment, maximizing the potential of Salesforce is crucial for boosting CRM productivity. Whether you’re a newcomer to the platform or a seasoned enterprise-level user, there are always strategies and tips that can help you make the most of the powerful tool’s capabilities. This article will delve into the top 10 methods […]

What Is CRM Integration? Everything You Need To Know

CRM integration involves seamlessly integrating various apps and technologies with leading customer relationship management tools like Salesforce and Microsoft Dynamics. Creating this cohesive ecosystem empowers businesses to streamline operations, gain valuable insights, and elevate customer relationships. Explore how this process can revolutionize your business processes and drive success in today’s competitive landscape. CRM Integration Meaning: […]

How Artificial Intelligence (AI) Will Change the Way You Use Salesforce

Artificial Intelligence (AI) is rapidly transforming various industries and revolutionizing business processes, and Salesforce, one of the pioneering CRM platforms, is at the forefront of embracing this cutting-edge technology. In this article, we will explore the impact of AI on Salesforce, highlighting its potential and analyzing its future. Understanding AI AI, in simple terms, refers […]

How to Organize Customer Data in a CRM

Properly knowing how to organize data from your customers is critical for the success of any business. The ability to access accurate and up-to-date information about their consumers allows companies to personalize marketing efforts, target sales strategies, and provide exceptional service. To achieve this level of organization, many businesses turn to Customer Relationship Management (CRM) […]

What’s With the Original SFO and Why Are So Many People Still Using It?

On a recent webinar held by LinkPoint360, more than half the organizations present said they were still using the original Salesforce for Outlook. Those organizations also said they planned to stick with SFO until it’s sunsetted in 2023, forgoing migrations to other tools such as Lightning Sync, EAC or Outlook Integration.  That’s impressive customer retention, […]

9 Reasons to Consider LinkPoint GoLive

One of the greatest challenges of using new software is getting through the implementation process. Because employees need to get up to speed with the new software, productivity temporarily declines as everyone adjusts to a new way of doing things. Inadequate training, poor after-sales support and concerns about data integrity are just a few of […]

11 Ways CRM Solutions Can Impact Your Sales Process

Your customer relationship management (CRM) system is designed to organize and track your contacts and relationship with your customers, but it can do far more. In the hands of your sales team, your CRM can provide insight into your customers, turn prospects into customers, increase your sales team’s productivity and boost your sales. Take a […]

Can I Use Outlook as a CRM?

As a business owner, you realize your salespeople send plenty of emails. For many, it’s the primary communication medium used for drumming up new leads and communicating with prospects. And it’s a big part of their day: salespeople average 13 hours per week working on email. Of course, effective selling involves a lot more than […]

5 Ways LinkPoint360 Helps Achieve Maximum CRM Productivity

For most salespeople, email is the preferred channel for communication. As a marketing tool, it’s indispensable for contacting prospects, following up leads and nurturing your current customers. And while companies spend small fortunes on social media campaigns, a study by McKinsey shows that email alone is nearly 40 times more effective than Facebook and Twitter […]